BASEMENT - Social Media Communication

Social Media – Conception, Photography.

Strategy conception and content creation for a local bar in Lyon. At Basement, punk music, street culture and 90s references are an important part of the identity.

The main key of the communication was to link the cultural spirit of the place with atypical products such as grilled cheese, craft beer and snacks. 

From 0 to 1.5k followers in less than a year.